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Marketing assignment 2012 report by: tosh introduction this report aims to introduce an improved bicycle repair service product for halfords group plc. Introductionservice sectors will continue to play a big role in economic upturns and downturns, and employment will continue to rise, adding 205 million jobs by 2010 (wyckoff, 2003 kotler & keller, 2006) however, the problem with service- quality is its subjective concept, and how organisations' find it difficult to measure.
In a consumer society, there are markets for particular commodities and services, which are dictated by the notion of supply and demand those enterprises supplying these commodities and services, whether food supplies, sports cars or healthcare services, are faced with marketing their products or. Essay about service marketing 2318 words 10 pages introduction in an ideal situation, customers would not have to wait for the delivery of products and services however, in the real world, organizations cannot always match exact capability and demand therefore, waiting is frequently inevitable while purchasing,.
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